Marketing Decisions in a Digital World
A practical, fast-moving podcast series hosted by Jake and Madison about how modern marketers make smarter decisions when channels, data, and customer behavior are constantly changing. Each episode breaks down a key decision area — from measurement and budgeting to creative testing, AI, and privacy — with a mix of strategic perspective and tactical execution.
Episodes (9)
Why Activity Isn’t Strategy: Market Motives, Metrics, and Focus
Why Vanity Metrics Lie and CLV Wins
Stop Asking What to Post: Audience, Positioning, and AEO
Why Posting More Stops Working: The 5E Content Model
Borrowed Trust, Better Storytelling, and Community That Moves
The Feed Is the Storefront: Social Commerce and Proof
Why Your Marketing Plan Should Be an Operating System
The Experience Gap: Why Great Marketing Still Loses Customers
